In recent years, Lushan Administrative Committee had been adjusting and promoting Tourism Industry in response to market change and tourists’ demand. Implementing one-entrance ticket system by cancelling several cultural spots’ entrance tickets, like Meilu Villa , Memorial Hall for Anti-Japanese War in Mt. Lushan and so on. Private business ,like restaurants and hotels developed in new marketing promotion, such as Kuling Time Cultural Restaurant, which creates a reminiscence environment by showing old black-and–white photos of Kuling Lushan , Dicos , a well-known Chinese fast food restaurant, opened her branch at Kuling street, Villas Hotel(an official reception hotel for governmental guests)adjusted service direction for more ordinary consumers with advertisement , Staying in celebrity’s villa with mass consumption. Also with many old villas, Lushan Sanatorium transformed to promote health-keeping, household-services and leisure holidays and other quality services.
Adjusting to the new normal of the strong tourism province and city strategy, Mt. Lushan invested more than 2 million RMB on infrastructural projects, which included roads and tour trails renovation, characteristic catering industry and tourism commodities industry group promotion. Make full play of integrated efficiency of tourism industry under transitional development, Mt. Lushan is making great efforts in national comprehensive cultural development model area and international sightseeing and recreation tourism destination construction.Lushan Adjusting and Promoting Tourism Industry for Transformation and Upgrading
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